Need to Know
Who We Are
In 1995 San Francisco won the Superbowl, Stefi Graf won Wimbledon, Thunder Gulch won the Kentucky Derby and Skillo Marketing won its first advertising account.
Skillo opened early in the digital age, before most ad agencies even had a grasp of the internet.
Now of course the internet is the backbone of every company's marketing. So Skillo combines its digital expertise with a sound understanding of marketing strategy and consumer behavior.
We believe that no matter how much social marketing and digital advertising you do, you must always have a sound understanding of consumer behavior before embarking on a your marketing campaign.
We are always open. Ready to work 24/7 for our clients. We apply formal structure to our approach to business problems and opportunities.
Please browse our site and call or email us at any time. skillo@skillo.ca 416 709-1640
Know your customers before they get to know you
"If everyone thought the same it would be easy to sell to them." In the real world everyone thinks differently about your products. Knowing consumer behavior is critical. You have to get inside their head to get them to your website or inside your store.
WHAT WE DO FOR YOU
ADVERTISING, MARKETING & WEB
5 Big Mistakes Advertisers Make
- Information, no message
- Fear of Professionals
- Ego vs Business
- Spots vs audience
- Redundant ads
CARNIE MARKETING
For most of his life, Skillo President John Luciani has had a passion for carnivals. As a kid growing up John learned that it was a great way to earn tuition, learn about life and always have a summer job.
School and a career outside the carnie world beckoned and John became a successful advertising executive. But his love of the carnie business never diminished and today John still writes marketing advice from what he learned on the midway. "It's a natural fit for gathering consumer knowledge and research" he says.
TV show Development
FOOD FIGHT
One of the largest wholesale produce markets in the world is run by a handful of families who compete hard to sell their perishable inventory before it's worthless.
We're working on new ideas for TV shows all the time. Got an idea you think could be a hit TV show? Give us a call or send an email. skillo@skillo.ca